Creating New Connections
Monday, September 28th, 2009Your creativity thrives on curiosity, making new connections, and looking at things differently.
Our brains love to learn new things. The more diverse your experiences and knowledge, the more you have to draw from.
Everything you take in, from the books you read to your awareness of your surroundings, gives your brain a chance to take two seemingly different things and create a new idea.
Let me give you some examples of making connections from things that may not appear to go together at first.
A Swedish company called T-Post created a t-shirt subscription based on news stories. Every six weeks, they design and send a t-shirt based on a news story to their subscribers, with the story printed inside the neck like an elaborate tag.
One of their designs was called “like Love on Demand” that was inspired by a documentary photographer who said the thing he likes about dogs is that they give love on demand.
Another innovative company created Bus Bike in Rio de Janeiro. It’s a mobile gym that is equipped with stationary bikes. It has a few stops and picks up its passengers who are able to watch the changing view while working out with an instructor. They even equipped the bus with a dressing room, fridge, sound system, and GPS to avoid traffic jams.
Think about ways you might combine things to create new connections and come up with innovative solutions. You may want to read about 12 Ways to Be More Creative.
